message - information a speaker communicates to someone else, purpose - Why create this? What does the author want to happen?, audience - who is watching, listening or reading?, target audience - the group of people at whom advertisements are aimed, demographic - having certain characteristics in common, such as age, race, gender, religion, profession..., social context - How the real world (place, money, culture) affects the way we behave and what we say, structure - what each part of the text means, and where it is eg an essay: introduction, then body, then conclusioneg an essay: introduction, then body, then conclusion, text - a piece of writing, a video or audio clip, something where someone has communicated, Language features - Ways that language is used to help the audience understand: vocabulary choice, grammar and sentence structure, the way of speaking (formality), product - a thing to sell or buy, concept - an idea, promote - to encourage someone to buy something or do something, to say it is good, caption (image) - a short description or explanation of a picture, font - the size, style, and design of writing, placement - where something is put, alignment - whether text, images and things in a text are in a straight line and look even, affiliation - being connected to a product, brand, group or organisation, linked with, identity - our sense of self, knowing who you are, what makes you, you, expressive value - how much the product will help you express your identity , conscious thinking - controlled careful thought, we pause and think carefully about ourselves and the environment and choose the best course of action, unconscious thinking - automatic thinking we don't even know we are doing, implications - possible results or effects of an action or a decision, imply - to suggest without actually saying it, influence - having an effect or impact, competitor - someone trying to sell the same thing as you, evaluate - to decide how good something is, to make a judgement, analyse - to think about the parts of a text, why they are used and how good they are,

Advertising vocab (not techniques)

by
Print
Embed

Leaderboard

Visual style

Options

Switch template

Continue editing: ?