1) There are five steps represent a general process that can be used as a guide for studying how consumers make decisions, EXCEPT: a) Need Recognition. b) Public Sources. c) Evaluation of Alternatives. d) Purchase Decision. 2) Classification of needs was developed many years ago by Abraham Maslow and include five types, EXCEPT: a) Economic Needs  b) Physiology Needs c) Safety Needs d) Social Needs 3) According to Abraham Maslow, Self-actualization refer to: a) situational and Social Influences b) affection and friendship an to be a part of the neighbourhood follows. c) self-respect and a sense of accomplishment. Esteem needs also include prestige, fame, and recognition of one’s accomplishments d) finding self-fulfillment and self-expression, reaching the point in life at which “people are what they feel they should be” 4) Which of the following answers does NOT indicate the Information Search used to identify consumer: a) Internal Sources b) Group Sources c) Experiential Sources d) Physiology Sources 5) Post-Purchase Evaluation refer to: a) the consumer has decided on the brand that is intended for purchase, the actual purchase is ready to proceed b) the consumer will evaluate the satisfaction level. If the consumer feels disappointment, expectations towards the product have not been met c) purchase involves many decisions, which include product type, brand, model, dealer selection, and method of payment, among other factors d) process of collecting information or, in some cases, after information is acquired, the consumer evaluates alternatives on the basis of what he or she has learned 6) The buyer behaviour divided in four categories based on the degree of buyer’s involvement, EXCEPT: a) Complex buying behaviour b) Multiply buying behaviour c) Dissonance-reducing buying behaviour d) Habitual buying behavior 7) Four factors affecting consumer behavior, EXCEPT: a) Social b) Personal c) Psychological d) Motivation 8) Culture refers to the traditions, taboos, values and basic attitudes of the whole society within which an individual lives. Cultural are divided into three, EXCEPT: a) Culture b) Subcultures c) Social class d) Subsocial class 9) Which of the following answers does NOT indicate the definition of family in the consumer behavior: a) a group consisting of two parents and their children living together as a unit;   b) a group of people related by blood or marriage; c) a family and any unrelated people residing in the same housing unit. d) a collection of people who interact with each other and share similar characteristics and a sense of unity 10) There are four important psychological factors affecting the consumer buying behaviour, EXCEPT: a) Motivation b) Perception c) Learning d) Religion

Game - Chapter 3: The Consumer Decision Making Process

by
Print
Embed

Leaderboard

Visual style

Options

Switch template

Continue editing: ?