Media stereotypes of gender are often influenced by ____ opposition. Binary opposition means looking at the world in terms of pairs of opposites. Levi-Strauss argued that one half of a binary opposite pair is culturally ____ as being more ____ than the other. For example, in the binary opposition of male/female, male is culturally ____ as positive.The media often uses these binary oppositions in ____ representations of gender – e.g. by portraying women as ____ and men as ____. The ____ half of the binary pair (men) is seen as the ____, standard, regular version. The half of the binary pair perceived less positively (women) is the ‘____’.

media representations of women

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