1) a type of product manufactured by a particular company under a particular name. a) Core value b) Brand c) Slogan d) Logo 2) the clearly stated principles about the organization's vision, mission, and principles. a) Core value b) Brand c) Slogan d) Logo 3) a short, easily remembered phrase used to describe the character of something, esp. a political idea or a product a) Core value b) Brand c) Slogan d) Logo 4) a design or symbol displayed on a company's products, vehicles, signs, etc. that expresses the company's character and purpose a) Core value b) Brand c) Slogan d) Logo 5) the quality to modify and implement new strategies quickly. a) Excellence b) Dynamic c) Trustworthy d) Passionate 6) able to be relied on as honest or truthful. a) Excellence b) Dynamic c) Trustworthy d) Passionate 7) having, showing, or caused by strong feelings or beliefs. a) Excellence b) Dynamic c) Trustworthy d) Passionate 8) the standard of something as measured against other things of a similar kind; the degree of excellence of something. a) Quality b) Safety c) Sponsorship d) Advertising 9) the condition of not being likely to cause damage or harm. a) Quality b) Safety c) Sponsorship d) Advertising 10) money that is given, usually by a company, to support a person, organization or activity a) Quality b) Safety c) Sponsorship d) Advertising 11) the business of trying to persuade people to buy products or services a) Quality b) Safety c) Sponsorship d) Advertising

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