1- Explain one benefit of internal business growth, 2- Explain one benefit of external business growth, 3- Explain one internal source of finance available to a sole trader for funding business growth, 4- Explain one benefit of using share capital to fund business growth., 5- Explain one benefit of becoming a public limited company, 6- Explain one disadvantage of becoming a public limited company., 7- Explain one benefit of globalisation for UK businesses, 8- Explain one disadvantage of globalisation for UK businesses, 9-Explain one barrier to international trade, 10- Explain one trade off between ethics and profit., 11- Explain one benefit of being a more environmentally friendly business, 12- Explain one disadvantage of being a more environmentally friendly/ ethical business., 13- Explain one way in which the internet affects global business competition, 14 - Explain one way in which a business in the UK would change their marketing mix to compete internationally in countries such as India/, 15.Explain the importance of function/cost/ aesthetics in the product mix, 16. Explain how focusing on aesthetics is likely to affect price., 17. Explain one extension strategy a business could use., 18. Explain one way a business can differentiate its product/service from competitors., 19. Explain one benefit of using social media as a method of promotion., 20. Explain one benefit of offering product trials, 21. Explain one benefit of branding, 22. Explain one benefit of using sponsorship to promote your business., 23. Explain one benefit of operating in a physical “brick and mortar” store, 24. Explain one benefit of selling via an e-commerce site., 25. Explain how e-tailing can affect the marketing mix of a business., 26. Explain one way in which social trends can change the marketing mix of a business., 27. Explain which part of the marketing mix is most important for a business such as Nike,

Growing and Marketing Key Questions

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