Adjectives - These are describing words, for example, ‘striking’, ‘fantastic’, ‘fabulous’, ‘handsome’ etc., Rhetorical question - A question that has an implied answer., Puns - The humorous use of a word or phrase so as to emphasise or suggest its different meanings / the use of words that are alike or nearly alike in sound but different in meaning, a play on words., anecdote - a brief narrative that focuses on a particular incident or event, personal angle engages the reader, repetition - repeated use of sounds, words, or ideas for effect and emphasis, captures the readers' attention and makes the point more memorable, alliteration - Repetition of the first starting letter of words, assonance - Repetition of the same vowel sound in neighbouring words in a sentence., emotional appeal   - words, phrases and sentences that create emotions, expert opinion - Quotes from an expert on a subject, evidence   - could be in the form of statistics, research, information or a case study, formal language - the use of more educated vocabulary, as well as technical words, similes - comparison that use like or as, slogans - a catchy phrase or sentence that is memorable,

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