Role Model - An individual people aspire to be like., Observation - Paying attention and watching, consciously and unconsciously, to the behaviour of the key players around us from infancy right through to adulthood., Imitation - Doing, saying and behaving the same as the “model” who was observed doing, saying or behaving (what we call copying), Reinforcement - A process in which a behaviour is strengthened because the consequences are positive., Punishment - Negative consequences following an action.,

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