1) Which of the following is not one of Aristotle’s three rhetorical methods? a) Ethos b) Eros c) Pathos d) Logos 2) Rhetoric can easily be found in… a) Political speeches b) Advertisements c) School essays d) All of the above  3) The main purpose of rhetoric is... a) Persuasion b) Emotional appeal c) Inspiration d) None of the above 4) An argument based purely on emotions would be... a) Bad rhetoric b) Logos c) Pathos d) All of the above  5) Speakers and writers appeal to ________________ to demonstrate that they are trustworthy. a) Pathos b) Ethos c) Logos d) Rhetorical triangle  6) Writers and speakers appeal to Logos or ________________ by offering clear, rational ideas. a) Character b) Counterargument c) Ethos d) Reason 7) Although an argument that appeals only to _______________ is by definition weak, an effective speaker or writer understands the power of appealing to it. a) Ethos b) Pathos c) Logos 8) The following argument uses what type of appeal, "I want you to look at the defendant and feel the horrible pain his victims must have felt as he robbed them of their innocence. The emotion is too great for words. You must look into your hearts and return with a guilty verdict." a) Ethos b) Pathos c) Logos 9) When a speaker or writer appeals to their authority as a means of persuasion. They use words to convince the audience of their reputation, virtue, intelligence, or even their professional qualifications a) Ethos b) Pathos c) Logos 10) If an ad claimed: "35 people drank this diet soda, and 33 of them subsequently lost weight", the ad is using... a) Ethos b) Pathos c) Logos 11) How can we decide which rhetorical appeal to use? a) You should use whichever you're best at. b) By knowing our audience and purpose, as well as the right place and time. c) You should always try to include all of them in different ways. 12) Michael Jordan and Nike, Matthew McConaughey and Lincoln automobiles, Oprah and Weight Watchers—all these are examples of... a) Ethos b) Pathos c) Logos 13) McDonald’s I’m lovin’ it and Coca-Cola’s Taste the Feeling campaigns are examples of... a) Ethos b) Pathos c) Logos

Rhetoric 2

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