Marketing strategy - a plan to combine the right combination of the four elements of the marketing mix for a product or service to achieve a particular marketing objective., Legal controls on marketing - weights and measures, trade descriptions, sale of goods, supply of goods and services, misleading price claims, consumer contracts regulations., Opportunities to enter new markets abroad - growth potential, home markets might be saturated, wider choice of location, favourable trade barriers., Problems to enter new markets abroad - Lack of knowledge, cultural differences, exchange rate changes, import restrictions, increased risk of non-payment, increased transport costs., Methods to overcome the problems of entering new markets abroad - Joint ventures, licensing, international franchising, localizing existing brands.,

16/17-Marketing strategy

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