The 7Ps is a combination of seven elements of marketing that work together to meet a marketing strategy. The 7 elements are: ____; place; promotion; ____; process and physical. An example of product is: providing cakes using the highest quality ingredients. An example of ____ is: choosing penetrative pricing to encourage purchases. An example of ____ is: offering online sales via website as well as in store. An example of ____ is: social media advertising to target market audience. An example of people is: Providing excellent after sales support An example of process is: Improving customer waiting times An example of ____ is: Packaging of a product To help with strategic planning and assessing the internal and ____ factors of the business a company can preform a ____ W ____ T Analysis. The company preforms a P ____ S ____ L E Analysis. They find the following. ____: The government in power is providing grants to help new business start ups. Economical: Due to Covid19, national debt is higher and taxes have increased. ____: People are trying to live a healthier lifestyle and are making sensible food choices. Technological: Consumers are more likely to buy from websites Legal: There are now increased laws for the importing of goods from the EU. ____: There is a desire for businesses to contribute towards stopping global warming. After preforming the SWOT analysis a company has found that: Their products are priced lower than their direct competitors. This is an example of one of their ____. When analysing their ____, they found they do not have the right equipment to manufacture certain products. They have found that they can partner up with an existing business to offer additional products. This is an example of ____. Due to Covid19, the cost of raw materials is due to increase. This is a ____ to the business.

Marketing Plan

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