Business Rationale - A statement explaining the reasons behind the business plan, Business Aim - The overall target or goal of the business, Business Objectives - The steps a business needs to take to meet its overall aim, Key Performance Indicators - A set of measures that a business uses to evaluate its progress, Target Market - A group of customers which a business aims its marketing efforts and resources, Client-facing Products and Services - Any product or service that involves interacting with customers, Unique Selling Point (USP) - Something about a product that makes it more appealing than its competitors, Activities to Support Business Growth - For example, branding and marketing, How to Grow a Client Base - For example, using celebrities for marketing and offering discounts, Cash Flow - Predicting the future flow of cash in and out of a business' acount,

Producing a Business Plan

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