Positivist assumptions: Top-down approach, Social laws govern behaviour, Interested in society as a collective group, not individuals, Like quantitative data, Believe society's structure creates behaviour, Like predictable patterns and trends when studying behaviour, Individuals are puppets of society, Not positivist assumptions: Bottom-up approach, Interested in study of individuals, Like qualitative data, Believe people create society, Studying individuals gives the best account as it provides meanings and experiences , Small scale research is preferrable,

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