Adjective - describing words usually connected to a noun, Alliteration - Repeating and playing upon the same letter, Anecdote - A short account or story of an entertaining or interesting incident, Associations - Words that create meanings beyond the literal meaning of the word, Attacks - The writer humiliates, discredits, and/or dismisses their opponent, Bias - One-sidedness of a view/opinion, Cliches - Over-used expressions that a wide range of readers understand, Connotations - Implied meanings of words, Contention - The main line of argument, Emotional Appeals - Provoke the reader into an emotional response by appealing to their hopes, fears or desires, Emotive Language - Deliberate use of strong words and phrases to arouse the readers feelings and manipulate them to agree, Evidence - The use of facts and figures to form a substantiated point of view, Hyperbole - Overstatement; magnifying the importance, danger, happiness etc, Generalisation - A sweeping statement that suggests what is true for some is true for all, Inclusive language - Using 'we', 'our' and 'us' to include readers in the same group as the writer, Metaphor - A comparison that describes one thing in terms of another, Pun - A play on words that suggests a double meaning, Repetition - Repeated words, phrases, sentences, ideas, etc, Rhetorical questions - Questions that have the answer embedded in them, Tone - The voice of the writer, the writer's attitude, Irony - Allows the writer to say one thing when they mean the opposite, Colourful Language - Creates a strong image through unusual and striking words, especially adjectives, Appeal to the hip-pocket nerve - Threatens our financial well-being because we fear or believe that we are being 'ripped off', Appeal to Common Sense - Practical everyday knowledge that is accepted as obvious and 'true', Appeal to Family Values - Suggests that traditional family life provides the essential values for a stable society, Appeal to Authority - Uses the opinion of an expert or authority figure to impress or prove a point, Appeal to fear and insecurity - Suggests that people's safety, security, or freedom are at risk. Often presents a 'worst-case scenario', Appeal to sense of justice - Plays on the belief we all have the right to be treated fairly, Appeal to loyalty and patriotism - Assumes a commitment to our group, a love of our country, that the old ways should be highly valued,

Persuasive Devices

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