Product - The good or service that is being sold. , Target market - Specific groups that products are targeted too. , Field - The type of market research that the business organises and gathers by itself., Desk - The type of market research that has been collected by someone else., Market research - Process of gathering information on customers' needs and wants. , Place - Where the good or service is sold. , Price - How much the customer is charged for the good or service. , Promotion - The way a business makes customers aware of their good or service. , Segment - People who are grouped together for marketing purposes,

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