1) It should fit the task consumers want it for, it should work, and it should be what the consumers are expecting to get. a) PRICE b) PRODUCT c) PROMOTION d) PLACE 2) The product should be available from where your target consumer finds it easiest to shop. This may be High Street, Mail Order or the more current option via e-commerce or an online shop. a) Price b) Promotion c) Place d) Physical Evidence 3) This does not necessarily mean it should be the cheapest available; one of the main tenets of the marketing concept is that customers are usually happy to pay a little more for something that works really well for them. a) PRICE b) PROMOTION c) PRODUCT d) PROCESS 4) These tools should be used to put across the organisation’s message to the correct audiences  in the manner they would most like to hear, whether it be informative or appealing to their emotions. a) PRICE b) PRODUCT c) PROMOTION d) PLACE 5) Having the right people is essential because they are as much a part of your business offering as the products/services you are offering. a) PRODUCT b) PRICE c) PROCESS d) PEOPLE 6) The delivery of your service is usually done with the customer present so how the service is delivered is once again part of what the consumer is paying for. a) PRODUCT b) PROCESSES c) PRICE d) PRICE 7) Almost all services include some physical elements even if the bulk of what the consumer is paying for is intangible. a) PHYSICAL EVIDENCE b) PHYSICAL ASPECT c) PHYSICAL ATTRIBUTE d) PHYSICAL

MULTIPLE CHOICE WITH A TWIST

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