MGA Entertainment carry out surveys & look at sales data to see if there is any interest in a new line of dolls. , The data from the market research is analysed and MGA Entertainment have decided that there is a market for the new dolls. , A couple of prototypes are created to get a feel for the real-life product., MGA Entertainment carry out hall tests & focus groups and receive feedback about the prototypes., They take feedback and apply changes and make improvements on the dolls., MGA Entertainment decided to use flow production to mass produce the ‘Rainbow High’ dolls..

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