a symbol or design that serves to identify an organization or institution - logos, clothes that you wear to attract attention and show people the type of person you are - fashion statement, a name, term, symbol, design, or combination thereof that identifies a seller's products and differentiates them from competitors' products - brand, a short, catchy phrase that conveys an important idea - slogan, A person or group who provides resources and support for the project, program, or portfolio and is accountable for enabling success. - sponsor, to promote goods or services  - advertise, related to business - commercial, the purchasing, pricing, display and sale of merchandise - merchandising, a material sign that informs others of a person's specific status - status symbol, goods that a business purchases to sell - merchandise, a public promotion of some product or service - advertisement,

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