Influence: Employees - not show up to work, Employees - be demotivated and less productive, Customers - choose if they buy the product, Local community - complain about the way you operate, Bank - choose not to lend any money , Managers - make wrong decisions , Owners - decide the direction of the company , Interest: Customers - good quality product, Customers - pay a decent and fair price, Employees - good pay, Employees - good working conditions, Bank - loans paid back on time, Owners - profit to be maximised, Local community - safe area free from pollution,

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