idiom - phrases with a set meaning which is different from the literal meaning of the words, simile - a way of describing something by comparing it with sth else - using words 'like' and 'as', metaphor - a way of describing sth by saying it is sth else, direct address - when it sounds as if the writer is speaking directly to the reader, rule of three - when a writer uses a list of three words or phrases in their writing, rhetorical question - questions that don't need an answer, command verbs - verbs that instruct an audience to act, emotive language - words that are used to appeal to the reader's emotions, alliteration - when the words that are close together begin with the same sound, counter-argument - when a writer presents another point of view to make their argument seem more balanced , hyperbole - an exaggeration, slogan - short, memorable phrases used in advertising,

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