True: Your time, your effort, your care and consideration - these are all investments that change the customer journey, Vision - to become the most customer-centric bank in the philippines, Mission- we enrich lives,empower businesses, and build communities through financial service excellence, Goals- Grow Enchance Aim Become, Mass affluent is the target market, Investing in our customer means investing in what matters to them, False: We will not invest in our people, organization, technology, Target market are wealth client only,

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