Contention - The writer's overall point of view, Issue - The topic that the piece is about, Tone - How the piece would sound if it was read aloud (emotion), Argument - A smaller point that supports the contention, Language device - Specific techniques that the writer uses to convince their audience, Audience - The people that the writer is trying to target, Form - The type of article, Pictorial support - An image used to support the writer's contention, Personal anecdote - A story from the writer's own life, Expert opinion - A statement or quote from a reputable person, Rhetorical question - A question where the answer is implied, Loaded language - Words with a strong positive or negative meaning associated with them,

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