1) Marketing is the way a business communicates and connects with its target market to help it sell more products. a) True b) False 2) Why is marketing important to a business? a) They can find products they want more easily. b) They can get information about new products. c) They can have their needs and wants met. d) They can find out what types of products customers want. 3) How does competition benefit the customer? a) Increased profits and sales b) Decreased profits and sales c) Increased number of goods and services to choose from d) Decreased number of goods and services to choose from 4) What is market segmentation? a) The place where a business sells its products. b) The end-user of a product in a market. c) When a business divides its potential customers into groups. d) Activities that help a business market a product. 5) Ahmed’s company sells sugar to soft drink and candy companies. What type of market is Ahmed’s company a part of? a) Industrial market b) Stock market c) Consumer market d) Media market 6) Due to the Covid pandemic, students have started to use tablets and laptops instead of textbooks. What type of market change is this an example of? a) Tastes and fashion change b) Technologies change c) Salaries change d) Populations change 7) Which one of the following is an example of geographic segmentation? a) Comfortable shoes for teachers b) Clothing for women c) Air conditioners in hot countries d) Toys for children 8) Which of the two companies are in competition with each other? a) Toyota and Ferrari b) Louis Vuitton and Forever 21 c) Armani Hotel and Holiday Inn d) Coca-Cola and Pepsi 9) Amal’s company sells luxury exercise equipment for people who love to exercise. Products sold include wifi treadmills and designer yoga mats. Which of the following would be the main target market? a) Low-income earners who do not like exercise b) Low-income earners who exercise every day c) High-income earners who do not like exercise d) High-income earners who exercise every day 10) Figure 1.1 The market share of internet browser companies in North America. Which two companies are the strongest competitors? a) Firefox and Edge Legacy b) Safari and Chrome c) Samsung Internet and Chrome d) Safari and Edge Legacy

Checkpoint 1 - Grade 10

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