Call to action - Telling you what to do— “Buy today!” or “Vote now”—removes all doubt about next steps., Humour - Using ads that make you laugh can catch your attention and be memorable., Repetition - Repeating a message or idea so you remember it., Imagery - Using images and sounds to appeal to your senses: sight, touch, taste, etc., Celebrity endorsements - Featuring someone, like a celebrity, saying how the product worked for them can be convincing., Alliteration - The occurrence of the same letter or sound at the beginning of adjacent or closely connected words., Rhyme - The repetition of similar sounds in the final stressed syllables and any following syllables of two or more words., Slogan - A memorable phrase used in advertising., Logo - A graphic mark, emblem, or symbol used to aid and promote a brand.,

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