1) Market a) Place where goods and services are bought and sold b) A group of people that are interested in a product c) To get products from a producer to the consumer d) People willing to pay a high price for a product 2) Target Market is the group of people a product is aimed at a) False b) True 3) Which of the following is not included in the marketing mix? a) Product b) Price c) Promotion d) Protection 4) USP stands for a) Universal sales price b) Unique selling price c) Unique sale price 5) How many stages are in the product life cycle? a) 1 b) 2 c) 3 d) 4 6) Which of these are included in the product lifecycle? Pick 2 a) Introduction b) Maturity c) End d) Sales 7) How many Ps are included in the marketing mix? a) 2 b) 3 c) 4 d) 5 8) What does a patent mean? a) it protects the business legally and competitors can't copy the product b) A specific product

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