Churnalism - Uncritical over-reliance by journalists on 'facts' produced by government spin doctors and public relations experts (or now by the general public), Cultural Convergence - The tendency for cultures to become more alike as they increasingly share technology and organizational structures in a modern world united by improved transportation and communication., Digital Divide - A worldwide gap giving advantage to those with access to technology, False Conciousness - A term used by Karl Marx to describe an attitude held by members of a class that does not accurately reflect their objective position, Hegemony - The domination of one state or group over its allies, Media Gaze - The way the media view society and represent it in media content., Norms Setting - Media reinforcing conformity to social norms by discouraging non conformist behaviour, Technological Convergence - When one media device, such as an iPhone, has many different technological capabilities (such as playing music, surfing the Internet, taking photos etc.), Primary Definers - Powerful groups that have easier and more effective access to the media. E.g. the government , the rich and powerful, Polysemic - Having many meanings,

Mass Media - Key Word Definitions

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