SERP - The list of results you get when you enter a query (keyword) in the search engine, CTR - The percentage of clicks that a web result gets, Algorithm - A sequence of actions that allow to solve a problem, Machine learning - A type of artificial intelligence that allows a computer to learn new things without any specific programming, Ranking - The process by which search engines match your query with the most relevant results, Spider - A program that surfs web pages to collect information about them, Ranking signals - Factors analyzed by the search engine to rank a website,

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