True: the hypodermic syringe model is a direct effects model.., The two-step flow model is an indirect effects model, the cultural effects model proposes that media effects are strong in the long term, the uses and gratification model is a 'weak media strong audience model, The HSM cites Bandura's Bobo doll experiment as evidence to support its ideas, Cultural effects model is related to the neo-Marxist theory of the media, False: The Hypodermic syringe model is an indirect effects model., the two-step flow model is a direct effects model., the cultural effects model proposes that media effects are short term only., The uses and gratification model is a 'strong media weak audience' model, The two-step flow model uses Bandura's Bobo doll experiment as evidence to support its ideas, The HSM is related to the neo-Marxist theory of the media,

WEEK 23 SOC APPLY X 1 Activity on models of media effects

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