AESTHETIC - Has the product been designed to look attractive? How?, TARGET AUDIENCE - This is about your intended user: style, age, demographic, etc, COST - This is about the materials manufacture and retail, ENVIRONMENT - The product should be designed to produce little waste or polution, SAFETY - It should not cause harm or injury to the user, SIZE - How big/small will the product be?, FUNCTION - What does the product do? How does it work?, ERGONOMICS - How the product interacts with the user, MATERIALS - This is about what the product is/should be made of,

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