1) which position supports social equality? a) Left-wing politics b) Right-wing politics 2) Which is the correct spelling? a) Conotates b) Conotes c) Connotates d) Connotes 3) A mystery or puzzle that needs to be solved? a) Mystique code b) Action code c) Enigma code 4) In the 1950's the women went to work and the men stayed at home to look after the children and the house a) True b) False 5) Which ones of these words is used to describe how media challenges stereotypes? a) subverts b) reinforces 6) Which organisation regulates the film industry? a) BBFC b) OFCOM c) BBC 7) Laura Mulvey's 'Male Gaze' theory can be applied to both males and females a) True b) False 8) An Anchored Meaning is when a) A media text has a reinforced meaning b) A media text has multiple meanings c) A meaning is put into the media text d) A media text is made up of constructed codes 9) Encoding in a media text is when a) Meaning is deconstructed by the audience b) Meaning is put into a media text c) he meaning is deconstructed by the audience incorrectly d) The meaning is subconcious to the audience 10) When meaning is deconstructed by the audience this is called a) Dominant preferred meaning b) Encoding c) Decoding d) Negotiated reading 11) The dominant preferred meaning of a media text is when a) The audience decide how to deconstruct the text b) The producer of the text has a meaning they wish the audience to deconstruct c) There is a subconscious meaning of the text d) The audience has their understanding limited to ensure 100% concentration and engagement . 12) When an audience deconstructs an opposite meaning to what was intended this is called? a) Oppositional reading b) Negotiated reading c) Dominant reading d) Un-preferred reading 13) The hypodermic needle/syringe theory suggests that a) The media can’t tell you what to think, only what to think about and how to think about it b) Audiences use the media to reinforce their existing beliefs and values c) Audiences are directly affected by the media messages they consume d) The mass media plays a significant role in defining dominant opinions 14) A passive audience is a) Those who consume media texts b) Highly influenced by overt advertising c) One that accepts media messages in the same way as each other d) Understood to be actively making meaning from their texts 15) What are the four uses and gratifications that audiences might get from the media? a) Boredom, Friendships, Homework, Livelihood b) Opportunity, Consumerism, Synergy, Relationships c) Diversion, Personal Relationships, Personal Identity, Surveillance

A Level Media Studies

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