The tree types of marketing Functional Roles are ____ ,Diagnostic, ____ Marketing Research is the process of ____, ____ and ____ Data, to make desicions and comunicate them whit the managers ____ : is the process of assigning labels (or numbers) to a person | object | event in accordance whit specific rules for representing quantity| quality| attributes. ____: is a guideline, method or a command that tell researchers what to do ____ functional role gather data & present fatcs | answer: ____ Example: What are the consumers attitudes toward a product? ____ Functional Role explain data or actions | answer: Why & ____ Example: How a product can be improved? ____ Functional Role forecast and recomend Strategies | answer: ____ Example: What will happen if a new product is launched? ____ data categorize states by numbers that don´t have catergorical values Example: An employee number is a serie of numbers that "define a person whithin an organization" but the numbers do not hold specific order value ____ data categorize data and give it a Natural order Example: A rating scale of 1 to 5, the numbers are a scale were 1 is the worst and 5 is the best ____ categorize data whit an order, plus there are equal spaces between values Example in a survey: What is the hour that you regularly use to shop online? ____ categorize data, whit a natural value, whit equal intervals between numbers, AND it has a true zero value Example: what is the exam score that you get? When I am assesing the quality of my data after the research has been done I have to make sure that the data is ____ and ____ ____ means that the obtained data is ____, which means I am always geting the same result. ____ in research refers to the ____ and meaningfulness of measurements. It examines whether a research instrument or method effectively measures what it claims to measure. ____ is the process of obtaining information from a ____ of a larger group, take thee results and projecct them in the ____ Sensus is ____ to Sampling ____ sampling is select the subset in such a way that every individual has an ____ of being chosen. This technique ensures that the sample is representative of the entire population, ____ and allowing for ____ ____ sampling is when the subset is selected with specific elements from the population (non random selection)

Marketing Research Core Concepts

by
Print
Embed

Leaderboard

Visual style

Options

Switch template

Continue editing: ?