1) What is the main purpose of an effective advertisement according to the passage? a) To entertain people with creative images b) To provide complete technical details of a product c) To create belief, trust, and desire in consumers d) To compete with other advertisements in the market 2) Why do advertising agencies need to work harder to reach their target audience nowadays? a) Advertising campaigns are more expensive than before b) Consumers are surrounded by advertising and are less open to it c) There are fewer advertising media available d) People prefer online advertising to print advertising 3) Which of the following is NOT mentioned as a responsibility of advertising agencies? a) Defining the USP b) Selecting advertising media c) Setting the price of the product d) Planning the length and timing of the campaign 4) What is one possible disadvantage of using modern and innovative advertising techniques? a) They may be boring and overused b) They are too expensive to produce c) They cannot reinforce brand identity d) They might be difficult to understand 5) Why can the use of famous people in advertisements be risky? a) Public opinion about them can change quickly b) Famous people may not be trusted by consumers c) Their testimonials are not effective d) They are difficult to relate to

M.6 - Unit 9: Effective Advertising

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