Needs recognition happens when a consumer realizes a problem or need. - ✅️, Information search starts after the product is purchased. - ❎️, High-risk situations usually require extensive information search. - ✅️, Internal sources of information come from advertising and social media. - ❎️, Evoked set refers to brands the consumer finds acceptable. - ✅️, Inept set includes brands that the consumer rejects. - ✅️, Inert set consists of brands the consumer strongly prefers. - ❎️, Evaluation of alternatives involves comparing different brands - ✅️,

model of consumer decision making process - input

by
Print
Embed

Leaderboard

Flash cards is an open-ended template. It does not generate scores for a leaderboard.

Visual style

Options

Switch template

Continue editing: ?