1) The individual who first suggests or recognizes the need to buy a product. a) initiator b) influencer c) decider d) buyer 2) The individual who influences the purchase decision through opinions or advice. a) buyer b) decider c) influencer d) user 3) The individual who has the authority to make the final decision. a) influencer b) dicider c) user d) initiator 4) The individual who actually makes the purchase transaction. a) decider b) initiator c) influencer d) buyer 5) The individual who uses the product or service. a) user b) buyer c) initiator d) decider

FIVE ROLES CONSUMER DECISION MAKING

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