1) Which of the following best describes a trial purchase? a) Buying a product regularly b) Buying for the first time in a small quantity c) Buying expensive products only d) Buying in bulk 2) A consumer is likely to make a repeat purchase when: a) The product is new in the market b) The product has attractive packaging c) The product is more satisfying than other brands d) The product is difficult to find 3) Which type of purchase involves a long-term commitment without an actual trial? a) Trial purchase b) Impulse purchase c) Repeat purchase d) Long-term commitment purchase 4) Post-purchase evaluation depends mainly on: a) Product colour b) Brand ambassador c) Importance of the decision and experience using the product d) Become loyal customers 5) If product performance does NOT meet expectations, consumers will most likely: a) Buy more of the product b) Ignore the problem c) Search for more suitable alternatives d) Become loyal customers 6) When product performance exceeds expectations, the consumer will feel: a) Delighted / Satisfied b) Neutral c) Confused d) Dissatisfied

model of cunsumer decision making process

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