Gaming - Games played online via asmartphone, computer or games console. Can be played against other players or cooperatively in multi-player mode., Networking - Online platform where users can connect and share with others with similar interests., Blogging - Online platform for sharing images, videos, and text. Conversations are usually restricted to very short messages., Instant Messaging - Online chat that offers real-time text conversations., Media sharing - Platform for sharing a variety of different media, e.g. pictures and video. Often users can comment on other people’s posts, In-game advertising - Paying to have adverts appear in video games., Paid-for advertising - The process of paying social media sites to promote a product to a specific target audience or demographic., Celebrity endorsement - The process of paying a celebrity or influencer to advertise a product or service., Banner advertising - A form of online advertising where an advert is embedded into a web page, usually at the top or bottom.,

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