1) Before launching a new product, companies often conduct __________ to understand consumers’ motivations and opinions. a) sample size b) qualitative research c) gauge 2) In order to gather fresh information directly from users, the team decided to rely on __________ methods such as interviews and surveys. a) primary research b) desk research c) online research 3) The marketing department carried out __________ to analyse existing reports and industry publications. a) target analysis b) desk research c) viable testing 4) The company defined its __________ audience to ensure the campaign reached the right group of potential customers. a) customer satisfaction b) target c) focus

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