1) What is Marketing research a) Marketing research is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services. b) A method of data collection in which the situation of interest is watched and the relevant facts, actions, or behaviors recorded. 2) What is Primary Data a) Determines how consistently an instrument yields similar results under varying conditions. If a measure has high reliability, it yields consistent results. b) The information collected specifically for the purpose of the investigation at hand. 3) What is Reliability  a) Determines how consistently an instrument yields similar results under varying conditions. If a measure has high reliability, it yields consistent results. b) Data-gathering techniques that are focused on the significance of observations made in a study rather than the raw numbers themselves. 4) What is Qualitative research a) research that uses numerical analysis. In essence, this approach reduces the data into numbers. b) Data-gathering techniques that are focused on the significance of observations made in a study rather than the raw numbers themselves. 5) What is Quantitative research a) research that uses numerical analysis. In essence, this approach reduces the data into numbers. b) A method of data collection in which the situation of interest is watched and the relevant facts, actions, or behaviors recorded. 6) What is Observation method a) A method of data collection in which the situation of interest is watched and the relevant facts, actions, or behaviors recorded. b) A set of procedures and methods for the regular, planned collection, analysis, and presentation of information for use in making management decisions. 7) What is Marketing information system a) A set of procedures and methods for the regular, planned collection, analysis, and presentation of information for use in making management decisions. b) The statistics not gathered for the immediate study at hand but for some other purpose. 8) what is secondary data a) The degree to which the instrument measures what it's supposed to measure. b) The statistics not gathered for the immediate study at hand but for some other purpose. 9) what is validity  a) A personal interview conducted among a small number of individuals simultaneously the interview relies more on group discussion than on a series of directed questions to generate data. It is also called group in-depth interview. b) The degree to which the instrument measures what it's supposed to measure. 10) what is a focus group a) A personal interview conducted among a small number of individuals simultaneously the interview relies more on group discussion than on a series of directed questions to generate data. It is also called group in-depth interview. b) research that uses numerical analysis. In essence, this approach reduces the data into numbers. 11) what is Sole proprietor a) one business owner and is the easiest type of business to start b) analysis of the ability to repay a loan. 12) what is Credit worthiness a) analysis of the ability to repay a loan. b) cost lender charges to borrow money. 13) what is interest rate a) cost lender charges to borrow money. b) liabilities=net worth 14) what is net worth assets a) money raised for a company in exchange for a share in the company b) liabilities=net worth 15) what is equity a) loans you money or extends credit. b) money raised for a company in exchange for a share in the company 16) what is creditor a) loans you money or extends credit. b) Perfect credit score 17) what does an 850 mean a) Perfect credit score b) phase in the business cycle where unemployment and inflation are at the highest point. 18) what is trough a) phase in the business cycle where unemployment and inflation are at the highest point. b) business that is not associated with the government. 19) private sector meaning a) business that is not associated with the government. b) used to assure repayment of a loan. 20) Recession meaning a) a drop in the economy that lasts less than 6 months. Inflation and unemployment is high during this phase. b) branch of government with greatest influence on businesses.

Marketing research

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