Deutsch and Gerrard (1955)  - proposed the idea that there are 2 separate reasons that motivate conformity , Informational Influence - When uncertainty leads to conforming., Normative Influence - When a person is not in doubt but is influenced by social norms. , What is Jenness 1932 Jellybean Study an example of? - Informational influence , What was the aim of Jenness's study - To investigate whether people change their opinions after group discussion when an answer is ambiguous. , What was the method of Jenness's study? - Asked participants to estimate how many beans were in the jar individually first and then in groups after. He then gave the options for individuals to change their first guess after the group discussion. , What were the results of Jenness's study - Almost everyone changed their original answer and that their second estimate moved closer to the group estimate, When the answer is not obvious why do people conform? - They think others have more information and change to be closer to their answer. , If someone knows the answer is wrong but changes it anyway to match the rest, what kind of influence is this? - normative social influence ,

Normative and Informational Social Influence

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