The initial money a business needs to launch and operate before it becomes profitable - Start-up capital , A performance measure used to evaluate the profitability - Return on investment, An opportunity for a business to offer a product or service that customers want but is not currently available or is underserved. - Gap in the market, An investor or firm that provides capital to startups and small businesses - Venture capitalist, Monetary support or resources - Financial backing, A group of people connected through social or professional relationships - Network contacts , A formal, detailed document that outlines a company's objectives, strategies, and financial forecasts - Business plan ,

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