Target Market  - The group of people to whom a business aims to sell its products or services., Marketing - The process of identifying and satisfying customer needs and wants while making a profit., A niche market - A small, specialised segment of a larger market for a particular good or service e.g folding bicycles., Marketing mix - A combination of four elements that can help a business to market its products to its target market and maximise profits., A product - An actual item (either a physical good or a service) provided to meet customers' needs., Product life cycle - The different stages that a product goes through from the time it is launched until it is taken off the market. It is usually illustrated on a five-stage diagram that shows changes in product sales over time., Brand - A name, symbol, design or other feature that makes a product easy to recognise and distinguishes it from competing products., Price - The amount of money a seller charges a customer for a product or service., Unique Selling Point - A feature of a product that distinguishes it from its competitors, Channels of Distribution - These are the different paths by which a product gets from the manufacturer to the consumer,

Marketing Mix definitions

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