Loss Leader - Selling one product below cost to attract customers into the shop, hoping they will buy other items., Penetration Pricing - Setting a very low price when launching a new product to win customers from competitors., Price Discrimination - Setting different prices for different groups of customers (e.g., adults vs. students), Predatory Pricing - A business charges extremely low prices to push competitors out of the market., Price Skimming - A high price is charged at launch, then reduced over time., Premium Pricing - Price is set high to give the impression of exclusivity, luxury, or high quality., Mark-Up / Cost-Plus Pricing - Adding a percentage onto the cost of making the product in order to make profit., Profit Maximisation - Charging a price that will earn as much profit as possible in the shortest time., Psychological Pricing - Prices are set to look cheaper (e.g., €1.99 instead of €2).,

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