Zephaniah has high self-esteem, believing people diagnosed with dyslexia are important and influential. - ''We are the architects. We are the designers' can be interpreted literally (more people with dyslexia go in to architecture and the creative industries) but metaphorically to suggest that people with dyslexia hold huge power over every aspect of our world.  , Zephaniah had negative experiences in education because of his undiagnosed dyslexia. - 'Shut up, stupid boy', 'How dare you challenge me', 'It's alright. We can't all be intelligent'. Evidence of teachers cruelty, maliciousness, ignorance when dyslexia went largely undiagnosed in the schools, which makes it all the more astounding that Zephaniah had such strong self-belief. , Zephaniah shares his day-to-day dyslexia coping strategies, problems and solutions.  - His references to reading, spelling, and coping with the negative attitudes of others make him relatable and interesting. 'If someone can't understand dyslexia, it's their problem'., He normalises reading and spelling challenges. - '...being dyslexic is a natural way to be'. His theory is creative and fascinating: 'a squiggle that represents a sound' when compared to pictorial writing is absurd. , Ending is full of hope and humour which strengthens his arguement. - 'We've got it going on'. This metaphor and idiom are empowering and upbeat., Cyclical structure: he starts and ends with the same idea. - 'We are architects, we are designer' ending is effective creating the impression of a cohesive, strong argument.,

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