1) According to Mintzberg's 5Ps, what does strategy as a "Ploy" mean? a) The company's culture b) A specific maneuver to outwit competitors c) A pattern of behavior over time d) A detailed plan for the future 2) The "Feasibility" criterion for strategy selection mainly checks: a) If the strategy is ethically acceptable b) If the strategy uses the company's strengths c) If the company has enough resources to implement the strategy d) If customers will like the strategy 3) Which of these is NOT one of Porter's Generic Strategies? a) Cost Leadership b) Differentiation c) Stuck in the Middle d) Focus 4) In the BCG Matrix, a product in a high-growth market but with low market share is called a: a) Star b) Cash Cow c) Question Mark d) Dog 5) Marvel's successful turnaround was a prime example of: a) A perfect Red Ocean Strategy b) A Blue Ocean Strategy c) Sticking to their original comic book business d) A Cost Leadership approach 6) What is the main purpose of the Ansoff Matrix? a) To analyze internal company culture b) To evaluate the risk of different projects c) To identify growth strategies through products and markets d) To manage daily operations 7) According to the McKinsey 7-S model, if a company changes its strategy, what else must change? a) Only the company's logo b) Only the financial systems c) Other elements like structure and skills to stay aligned d) Nothing else needs to change 8) What is the key goal of a Blue Ocean Strategy? a) To fight competitors more aggressively b) To cut costs and offer the lowest prices c) To create new markets and make competition irrelevant d) To focus on a very small market niche 9) In the context of strategy, what does "Suitability" refer to? a) The cost of the strategy b) Whether the strategy fits the company's strengths and market opportunities c) The time needed to implement the strategy d) The legal requirements for the strategy 10) What was a key factor in Marvel's Blue Ocean success? a) Selling their comic books at a lower price b) Creating a shared cinematic universe that connected multiple movies c) Focusing only on their original comic book readers d) Competing directly with all other movie studios

Chapter 6: strategy selection

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