1) What is market research? a) Finding out what customers want and what competitors offer b) Watching adverts on TV c) Researching how chocolate is made d) Counting how many people visit a shop 2) What can market research help a business to do? a) Spend more money b) Copy other businesses c) Avoid asking customers for feedback d) Make products that customers actually want 3) What are the two main types of market research? a) Online and Offline b) Desk and Field c) Local and Global d) Paid and Free 4) What is another name for field research? a) External research b) Secondary research c) Primary research d) Basic research 5) What is another name for desk research? a) Primary research b) Secondary research c) Outside research d) Online research 6) Is field research information gathered first-hand or second-hand? a) First-hand b) Second-hand c) Third-hand d) From a newspaper 7) Which of these is an example of field research? a) Looking at a competitor’s website b) Reading a newspaper article c) Carrying out a customer survey d) Watching a TV advert 8) Which of these is an example of desk research? a) Interviewing people in the street b) Doing a taste test c) Asking classmates to try your product d) Searching online for chocolate reviews 9) Which of these is an advantage of field research? a) It’s cheap and quick b) The information is specific and up to date c) It’s always 100% accurate d) Competitors can easily copy it 10) Which of these is a disadvantage of desk research? a) It’s expensive to do b) It’s always up to date c) It may not be relevant or accurate d) It takes a long time to find

Introduction to Market Research

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