location based data - the whereabouts of people or vehicles e.g. companies may track the location of their vans , data exchange between services - info shared between organisations when making a purchase e.g. when you order food via an app and the customer address is shared with the restaurant , cookies - small data files are saved on your system when you visit different websites which allow organisations to track habits and then market similar products to individuals on social media , transactional data - info generated when buying goods and services e.g. sales data helps a business to track sales and make decisions from this , ethical concerns - organisations must ask permission (consent) to share your data with other organisations and your data must be used appropriately , encrypted data - data is scrambled (unreadable) when exchanged , privacy concern - if personal tracking data was hacked this poses a serious risk to the individual's safety and privacy, fraud / identity theft concerns - payment details are stored e.g. customer payment card details could be hacked / stolen if they are stored securely , malware - malicious software e.g. can be disguised as cookies , cookie theft - could occur when a hacker uses a public unencrypted network to mimic the sites the user visited, agreed formats - data must be exchanged in agreed formats , lawful use - an organisation must ensure data is used in line with the law (GDPR) e.g. dtaa muist not be sold to another organisation without consent of the individual ,

Wider implications - shared data & responsible use

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